Privacy Policy for SmartWeddingPlans.ca
Last Updated: March 24, 2026
1. Introduction
SmartWeddingPlans.ca ("Website," "Platform," "Company," "we," "our," or "us") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Services, including our website, vendor directory, and related features.
We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws, including Ontario's Freedom of Information and Protection of Privacy Act (where applicable). By using our Platform, you consent to the practices described in this Privacy Policy.
2. Definitions
| Term | Definition |
|---|---|
| "Personal Information" | Any information that identifies, or could be used to identify, an individual, including name, email address, phone number, and payment details. |
| "Couple" or "User" | Any individual who uses the Platform to search for, review, or inquire about Vendor services. |
| "Vendor" | Any business, professional, or individual that registers a listing on the Platform to offer wedding-related goods or services. |
| "Platform" | The SmartWeddingPlans.ca website, including all subdomains, databases, and related infrastructure. |
3. Information We Collect
3.1 Information You Provide Directly
We collect personal information that you voluntarily provide to us when you:
| Activity | Information Collected |
|---|---|
| Register as a Vendor | Business name, contact name, email address, phone number, website, service description, logo, portfolio photos, and payment information (processed securely by Stripe). |
| Sign up as a Couple | Name, email address, wedding date, guest count, and message content when inquiring with vendors. |
| Submit a Review | Name, email address, rating, and review comments. |
| Contact Us | Name, email address, and any details you provide in your message. |
| Subscribe to a Paid Plan | Billing information (processed by Stripe; we do not store full credit card details). |
3.2 Information Automatically Collected
When you use the Platform, we automatically collect certain technical information:
| Information Type | Examples |
|---|---|
| Device and Browser Data | IP address, browser type, operating system, device identifiers. |
| Usage Data | Pages visited, time spent, clicks, search queries, referral URLs. |
| Cookies and Similar Technologies | Session cookies, persistent cookies, and analytics tools. |
4. How We Use Your Information
We use your personal information for the following purposes:
| Purpose | Legal Basis (PIPEDA) |
|---|---|
| To Provide and Manage Services | Contract performance (vendor subscriptions, directory listings). |
| To Facilitate Couple-Vendor Inquiries | Consent (when you submit an inquiry, we share your details with the vendor). |
| To Process Payments | Contract performance (Stripe integration). |
| To Communicate with You | Consent or contract (account updates, service notifications). |
| To Improve and Personalize the Platform | Legitimate interest (analytics, user experience). |
| To Ensure Security and Prevent Fraud | Legitimate interest (monitoring, security). |
| Internal Administrative Reporting | Legitimate interest (aggregated visitor and usage analytics shared internally among authorized personnel for operational oversight). |
| To Comply with Legal Obligations | Legal requirement (court orders, regulatory requests). |
5. How We Share Your Information
5.1 With Vendors (When Couples Inquire)
When a couple submits an inquiry through a Vendor's profile, we share the couple's name, email address, phone number, wedding date, guest count, and message with that Vendor. This is essential to facilitate connections.
5.2 With Service Providers
We share personal information with trusted third parties who assist us in operating the Platform:
| Provider | Purpose | Data Shared |
|---|---|---|
| Stripe, Inc. | Payment processing | Billing information, subscription details |
| Base44 | Platform hosting, database management | All account and content data |
| Analytics Tools | Usage analysis | Aggregated and anonymized data |
| Email Services | Sending transactional emails | Email addresses |
5.3 Legal and Safety Disclosures
We may disclose personal information if required by law, court order, or to protect the rights, property, or safety of SmartWeddingPlans.ca, our users, or others. This includes responding to lawful requests by public authorities, including Canadian law enforcement.
5.4 Business Transfers
If we are involved in a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Website of any such change in ownership or control.
6. Consent
6.1 Obtaining Consent
By using the Platform, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy. When you provide personal information for a specific purpose (e.g., inquiring with a vendor), we rely on your implied consent.
6.2 Withdrawing Consent
You may withdraw your consent at any time by contacting us at vanessa@smartweddingplans.ca. Withdrawal of consent may affect your ability to use certain features of the Platform (e.g., withdrawing consent removes your Vendor listing or couple account).
7. Retention of Personal Information
We retain personal information only as long as necessary to fulfill the purposes for which it was collected, or as required by law.
| Type of Information | Retention Period |
|---|---|
| Vendor Accounts | Active account + 2 years after termination |
| Couple Inquiries | 2 years from last interaction |
| Payment Records | 7 years (for tax and accounting purposes) |
| Transaction Logs | 5 years (security and fraud prevention) |
| IP Addresses & Usage Data | 2 years from collection (retained for security, fraud prevention, and aggregated analytics). |
8. Security of Your Information
We implement industry-standard security measures to protect your personal information, including:
- Encryption: Data transmitted between your browser and our servers is encrypted using TLS (Transport Layer Security).
- Access Controls: Only authorized personnel have access to personal information, and only for legitimate business purposes.
- Monitoring: We monitor for unauthorized access attempts and vulnerabilities.
- Secure Payment Processing: All payments are handled by Stripe, which is PCI DSS Level 1 certified. We do not store credit card details on our servers.
Despite these safeguards, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.
8.1 Breach Notification
In the event of a breach of security safeguards involving personal information under our control that creates a real risk of significant harm to individuals, we will, as required by PIPEDA and its Breach of Security Safeguards Regulations: (a) assess the breach to determine whether a real risk of significant harm exists; (b) notify affected individuals and the Privacy Commissioner of Canada as soon as feasible after determining that a breach posing a real risk of significant harm has occurred; and (c) keep a record of the breach for at least 24 months or longer if required by law. Notices to affected individuals will describe the breach, the personal information at issue, the steps we have taken to mitigate the risk of harm, and the steps individuals can take to protect themselves. To report a suspected breach, contact our Privacy Officer at vanessa@smartweddingplans.ca.
9. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience on the Platform.
| Type of Cookie | Purpose |
|---|---|
| Essential Cookies | Required for the Platform to function (e.g., login, session management). |
| Analytics Cookies | Help us understand how users interact with the Platform (e.g., Google Analytics). |
| Preference Cookies | Remember your settings and preferences. |
You can control cookies through your browser settings. Disabling cookies may affect certain features of the Platform.
10. Your Rights Under PIPEDA
Under PIPEDA, you have the following rights regarding your personal information:
| Right | Description |
|---|---|
| Access | Request a copy of the personal information we hold about you. |
| Accuracy | Request correction of inaccurate or incomplete information. |
| Consent Withdrawal | Withdraw consent at any time, subject to legal or contractual restrictions. |
| Complaint | File a complaint with the Privacy Commissioner of Canada if you believe we have not complied with PIPEDA. |
To exercise these rights, contact us at vanessa@smartweddingplans.ca. We will respond within 30 days.
11. Cross-Border Data Transfers
We use service providers (including Base44 and Stripe) that may store or process data outside of Canada, including in the United States. When personal information is transferred outside Canada, it is subject to the laws of the jurisdiction where it is held, and may be accessible to foreign courts, law enforcement, and national security authorities.
By using the Platform, you consent to such cross-border transfers.
Quebec Residents: Additional protections apply under Quebec's Act respecting the protection of personal information in the private sector (Law 25). A cross-border transfer of personal information outside Quebec requires your consent, which you may provide by using the Platform. You may withdraw consent for such transfers by contacting us, understanding that withdrawal may limit your ability to use certain features. Quebec residents may also file a complaint with the Commission d'accès à l'information du Québec.
12. Children's Privacy
The Platform is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that a minor has provided us with personal information, we will delete it immediately.
13. Third-Party Links
The Platform may contain links to third-party websites (e.g., Vendor websites). This Privacy Policy does not apply to those external sites. We are not responsible for the privacy practices of third parties. We encourage you to review the privacy policies of any websites you visit.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. We will notify you of any material changes by:
- Posting the revised Privacy Policy on the Website with a new "Last Updated" date;
- Sending an email to the address associated with your account (if applicable);
- Providing a prominent notice on the Platform.
Your continued use of the Platform after the effective date of changes constitutes acceptance of the revised Privacy Policy.
15. How to Contact Us
If you have questions, concerns, or wish to exercise your privacy rights, please contact our Privacy Officer at:
16. Complaints
If you are not satisfied with our response to a privacy concern, you may file a complaint with the Office of the Privacy Commissioner of Canada:
Website: www.priv.gc.ca
Toll-free: 1-800-282-1376
Address: 30 Victoria Street, Gatineau, Quebec K1A 1H3